O'Reilly logo

The Financial Times Guide to Business Start Up 2014, 27th Edition by Sara Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

18

Information technology – and other equipment

Fifteen years ago, small businesses could get by without investing heavily in information technology (IT). Since then, two changes have occurred. First, the price of all IT equipment has plummeted, so for a small outlay a small business can become efficiently and comprehensively equipped with fast computers, clever software and communications with the outside world. Second, the way of doing business has changed dramatically. Face-to-face selling and contact and networking at meetings or at the golf club were the main means of arranging business deals. These are still important today, but a whole new way of doing business has emerged. Communications are now by e-mail, by telephone or on the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required