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The Financial Times Guide to Business Start Up 2014, 27th Edition by Sara Williams

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11

Beating the pirates

Successful small businesses do not need to be founded on an invention or an original design. A much more important factor is that there is a market that wants to buy your product. The ultimate in good indicators for success would be a strong market and an original product. But often there is not a ready-built marketplace waiting for inventions. You may need to educate customers. This can be expensive as well as time-consuming.

However, if you have thought of an invention, a trade mark or an original design that could form the kernel of a successful small business, it is worth trying to protect it with the law. For example, if the idea can be turned into profits, someone else may try to copy it and you should obtain ...

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