1

Why network?

What topics are covered in this chapter?

  • How networking can positively benefit your business and career
  • Why networking is misunderstood or avoided
  • What networking is and what it is not
  • Why invest time in building your network now, and how much time it will take
  • The powerful benefits of including online and face-to-face networking in your networking strategy
  • How the skills and tools for both types of networking are complementary
  • When to use online or face-to-face networking

By the end of this first chapter you’ll understand why networking is such a useful tool for people today and the opportunity it presents if you get it right. You’ll learn why many people get it wrong or avoid it. We’ll introduce you to face-to-face and ...

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