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The Financial Times Guide to Leadership by Ms. Marianne Abib Pech

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5

Developing your leadership brand

‘Your brand is what people say about you when you’re not in the room.’

Jeff Bezos, founder of Amazon

This chapter covers:

  • the definition of personal branding and why it is important to consider yourself as a product
  • the process of building your brand by walking your talk
  • the importance of keeping your leadership brand current
  • the notion of charisma and gravitas and how to build them using clothing, body language, vocabulary.

The rise of Nazism and how your brain stores information

In 1933, a man benefiting from the total disarray of the political situation in a country crippled by one of the deepest ever economic crises was elected as the new German chancellor. He was passionate about his country and ...

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