H2 D4.1
How to Remind Learners to Apply Their Training
Introduction
One of the most basic mechanisms to help improve learning transfer is simply to remind learners periodically after a training program.
The goal is to two-fold:
- To keep the training and the need to apply it “top of mind”
- To strengthen the neural pathways to the training concepts
The need to maintain “share of mind” is the reason that even the world's best-known brands (like Coca-Cola, McDonald's, and Apple) continue to spend millions of dollars annually on advertising. It seems counter-intuitive. If you are already well known, what is the point of continuing to advertise?
The ...
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