Contents
Chapter 1: The Facts of Business Life
Chapter 2: The Five Levels of Business Success
Level 1: Ownership and Opportunity
Level 2: Creating Your Company’s DNA
Level 3: From Survival to Success
Level 5: Moving on When It’s Time to Go
Chapter 3: Fact 1: If You Don’t Lead, No One Will Follow
Level 1: Ownership and Opportunity
Level 2: Creating Your Company’s DNA
Level 3: From Survival to Success
Level 5: Moving on When It’s Time to Go
Chapter 4: Fact 2: If You Don’t Control It, You Don’t Own It
Level 1: Ownership and Opportunity
Level 2: Creating Your Company’s DNA
Level 3: From Survival to Success
Level 5: Moving on When It’s Time to Go
Chapter 5: Fact 3: Protecting Your Company’s Assets Should Be Your First Priority
Protecting Tangible and Intangible Assets
Protecting Products or Services
Level 1: Ownership and Opportunity
Level 2: Creating Your Company’s DNA
Level 3: From Survival to Success
Level 5: Moving on When It’s Time to Go
Chapter 6: Fact 4: Planning Is About Preparing for the Future, Not Predicting It
The Elements of a Proper Business Plan
Level 1: Ownership and Opportunity
Level 2: Creating Your Company’s DNA
Level 3: From Survival to Success
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