Index

A-list products

Accounting and finance

Added value

Advertising

Amazon

Apollo 13 mission

Apple Computer

Ashley Furniture

Asset protection

benefits of
creating company
customer-employee-owner dynamic
maintaining success and
maximization of
ownership and opportunity
protecting products/services
survival to success
tangible/intangible assets
when moving on

Assets/asset sale

Automotive sales

Balance sheet

Barnes & Noble

Benchmarking

Bennis, Warren

Brands

Business acumen

Business failures

Business knowledge

accounting and finance
benefits of
employees and
product focus
realities of
successful owner

Business life

control and
facts of
leadership
marketing
marketplace as war zone
preparing for the future
protecting company’s assets
understanding the industry

Business life cycle

creating company
maintaining success
moving on
ownership and opportunity
stages of
successive levels of
survival to success

Business plan. See also Planning

analysis of
destination or vision
development of strategies
elements of
finding right opportunity
goals
implementation
mission statement
objectives
review
strategies
summary and communication

Business purpose

Business success

Business valuation

Cash and cash flow analysis

Cash flow statements

Caterpillar

Coca-Cola

Collins, Jim

Communication skills

Company assets

benefits of
protection of
realities of
tangible/intangible assets

Company culture

expectations of
leadership and

Competitive advantage

Competitive analysis. See also Marketplace as war zone

Competitiveness ...

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