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The Facebook Marketing Book by Alison Zarrella, Dan Zarrella

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Chapter 7. Customizing Your Facebook Page

With so many other brands to compete with on Facebook, it’s crucial that you customize your Facebook Page. Your best bet for making your content stand out and get shared is to customize every aspect of your Page—from your name and URL to the specific landing tab for new visitors right up to every last status update that current Page members see in their newsfeeds.

Facebook is not as simple to customize as your own site, but you can do a lot even when playing by its rules. Many other brands are not taking full advantage of the free tools and Facebook-provided functionality available to them, so a little extra effort on your part can go a long way. Because Facebook is always changing the exact tools and methods of customization, this chapter explores strategies to make your Page stand out from the rest and become a favorite destination for fans without relying on specific functionality.

Longer Facebook icons provide more real estate to customize your Page on the Wall and Info tab. Fashion brands have made good use of this trick.

Figure 7-1. Longer Facebook icons provide more real estate to customize your Page on the Wall and Info tab. Fashion brands have made good use of this trick.

Page Icon

The Page icon is the first thing current Page members see every time they come to your Page. Its thumbnail image is also how you will be represented in the Facebook Newsfeed, where many other Pages and friends are also clamoring for attention. Your Page icon must stand out but also clearly represent ...

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