Appendix B. About the Authors
Dan Zarrella, social media scientist at HubSpot, has written extensively about the science of viral marketing, memetics, and social media for a variety of popular industry blogs. His work has been featured in news outlets including CNN International, the Wall Street Journal, the New York Times, and more.
Alison Zarrella is an interactive copywriter and social media consultant. She has worked on Facebook marketing and content strategy with a variety of clients, ranging from small local businesses to global brands. She has written for industry blogs such as Mashable and has been featured as a social media and Facebook expert in multiple media outlets and guest lectures.
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