The Facebook® Guide to Small Business Marketing
Table of Contents
Chapter 1: Learning Facebook Basics
The Power of “Social” in Social Media
Content Is King and Customer Engagement Is Queen
Why are individuals using Facebook?
Why are small businesses using Facebook?
Chapter 2: Designing a Business Page
Facebook Business Pages versus Traditional Websites
Designing Your Basic Facebook Page
Applying Page settings and adding admins
Establishing a Facebook connection
Best Practices in Design and Content
Take the easy path: Use a Page design tool
Use simple and expressive visuals
Get creative with profile image and photos
Case Study: It’s a Perfect Day
Chapter 3: Drawing More People to Your Page
Creating Contests, Polls, and Questions
Additional Ways to Drive More Facebook Visits
Include a link to Facebook in your business material
Make it easy for folks to share
How are Pages different from groups?
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