Foreword
Ten years ago, I was an executive at a traditional enterprise software company. The industry had stopped innovating. Conventional wisdom said that “innovation was dead.” I did not agree. I realized massive changes needed to be made in our industry, so I started salesforce.com with one simple idea: Make the software applications people use for business as easy to use as a Web site like Amazon.com.
Innovation was not dead; it was just emanating from a different place than we were expecting. The consumer Internet pioneers, like eBay, Google, and Amazon.com, were leading innovation. Taking advantage of the power of the Web, these companies were moving much faster and winning over much larger audiences than any of us had ever seen. Inspired ...
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