The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Acknowledgments

I first need to thank my freshman-year roommate at Stanford and dear friend Kelly Bennett, without whose help this book would never have been completed. Kelly is blazing the trail for many of the concepts in this book through her role as COO of MightyQuiz, a social applications start-up. It was Kelly, in fact, who introduced me many years ago to Google search. I very reluctantly agreed to give it a try, and the rest is history.

I am indebted to my editors Trina MacDonald and Mark Taub, who found me on Facebook of all places and took a big chance on a first-time author. My reviewers Steve Sieck, Shalini Pai, and Chris Cranis were as generous with their time as with their thoughtful feedback and encouragement. They are the front ...