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The Extra Mile by Prof. Chris Brady, Mr. David MacLeod

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Preface and acknowledgements

FROM DAVID MACLEOD:

It was during my experience helping to reinvigorate the Dulux brand that I first became aware of the power of engagement. That wasn’t what we called it at the time, but I nevertheless began to recognize how inspiring and enthusing everyone involved was central to the creation of a range of new products and new ideas, including the hugely successful Dulux Natural Whites. It was an observation that stayed with me as I went on to manage a series of business turnarounds in the industrial specialities sector, in the UK, throughout Europe, and then globally. More and more I appreciated the enormous potential that could be released by harnessing people’s creativity and energy, and encouraging them to ...

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