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The Extra Mile by Prof. Chris Brady, Mr. David MacLeod

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INTRODUCTION

Why bother with engagement?

You are a leader and you have pulled out all the stops in order to shape your new strategy. You have researched the market, assessed your competitors, brought on board the best strategic thinkers. You have decided on a way forward that you know is going to provide a winning edge. You are absolutely clear about which way your organization should be headed, and excited about the possibilities that the future holds. All you need to do now is to make it happen.

Enthusiastically, you pitch it to your people; you share with them all the insights you have gleaned, outline the advantages of your new direction, carefully ensure that you have explained what it means for each different area. And your people have ...

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