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The Extra Mile by Prof. Chris Brady, Mr. David MacLeod

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7

Pillar One – Commitment

‘If it is going to mean this amount of effort, this number of people, that cost, the depth, the size, the shape of the pain, then if you start on this road you have got to see it through and if you don’t think you’ve got the guts or time – don’t start.’

Alex Wilson, Group Human Resources Director, BT

The great American football coach Vince Lombardi said that everybody has the will to win; only the best have the will to prepare to win.

There will be times – they are inevitable – when your engagement process seems to be going backwards, when progress seems slow or non-existent, when criticism becomes ever more vocal, and the naysayers seem in the ascendant. However enthusiastically your organization has seemed to ...

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