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The Extra Mile by Prof. Chris Brady, Mr. David MacLeod

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Why is engagement so important now?

The ‘why?’ factor

Is engagement a new topic? Has the need for it always been there? Of course, organizations have always valued loyal, hardworking, motivated employees. But we would argue that the need for engagement has become increasingly vital in the modern business environment. The reasons for this are complex and interwoven, but they start perhaps with the newfound importance of the question ‘why?’.

People learn by observing their environment and asking questions. So too do organizations.27 Consequently those organizations must encourage their employees to continually question systems, processes, direction and management. However, to do so requires mutual trust. The management must trust the employees ...

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