The Experience Economy, Updated Edition

Credits

Every business a stage, and all our thoughts and words merely play to bring this reality to light. Many men and women have exited and entered our working lives, each playing a part in this particular written production. Like many speeches on Oscar night, the following credits are sure to leave out someone who deserves proper thanks. Still, we do want to acknowledge those who have lent their hands, heads, and hearts to this endeavor.

First, the infancy of the ideas in this book emerged about a year after Joe left IBM, while Jim was still working at CSC Consulting & Systems Integration. While speaking on the subject of Mass Customization at the IBM Advanced Business Institute, Joe shared the often-mentioned point that mass customizing ...