Part III: Putting Your Social Media Strategy to Work
This author (Dave) has spent a lot of time talking to very smart marketers, communicators, salespeople, and other professionals about integrating social media into a corporate environment to support bottom-line goals and objectives. In 2008, the biggest question he faced was “Why?” By 2010, with a half-billion people on Facebook and seemingly every third article in the business press about Twitter, he wasn’t being asked why quite as often. He was being asked “How?”
Even people who know and love social media tools can have a hard time articulating how they can and should be used for business. These are early days, similar to the dawn of the World Wide Web. Enterprise social media isn’t in its infancy any longer, but it’s hardly grown up, moved out, and coming home to do laundry. In short, we’re still figuring it out.
Luckily, there are a lot of smart, imaginative, and level-headed pioneers out there who are not only blazing new trails but leaving a map for the rest of us to follow.
