Index
Aase, Lee
Aberdeen Group
Accenture
Accounts payable example
Adaptation to new reality
Alerting (listening activity)
Altimeter Group
Analytics:
Kinaxis strategy
outsourcing and
overview
purpose of
SAS strategy
Apple Computers
Armano, David
AT&T
B2B (business to business):
blog strategies
conferences
facilitating via social media
feedback
immediate action steps
Phonebooth.com strategies
Twitter strategies
Baby Boomers
Bailey, Steven
Barnum, P. T.
Bastone, John
BBC
Benkler, Yochai
Bennett, Arnold
Berger, Richard
Best Buy
Bing search engine
blip.fm
Bloggers’ Muse program
Blogs. See also Microblogs
additional resources
B2B strategies
Bloggers’ Muse program
diversifying communication channels
marketing strategies
public relations strategies
writing blog posts
BlueIQ campaign (IBM)
Blue Sky Factory
Bodnar, Kipp
Bolen, Alison
BP
Brand cultivation
Brill, LaSandra
Brito, Michael
Brogan, Chris
Buffett, Warren
Burtis, Keith
Business analytics, and performance
Business transformations, and social enterprises
Career pages
CareOne Services, Inc.
CBS Radio Network
Centralized model (community manager)
Cerwinske, Jona
Chambers, John
Chapman, CC
Chatter product
Churchill, Winston
Cisco
Citi
Cnet.com
Coca-Cola
Cohen, Jeffrey L.
Collaboration:
efficiency of
EMC strategy
facilitating via social media
IdeaStorm tool
social
in social enterprises
via corporate platform
as workforce motivator
Collins, Kendall
Comcast
Communication:
diversifying channels
exclusionary methods
facilitating via social media
identifying goals for
internal
picking up random noise
response policies
social communications ...
