About the Author

Richard Gerson is a certified performance technologist, certified management consultant, certified professional marketing consultant, and sports psychologist who specializes in elevating the performance of individuals, teams, and organizations by first identifying and managing their emotions, attitudes, and behaviors and then developing training programs to improve performance. He and his colleagues at Gerson/Goodson, Inc. and The Head Coaching Institute identify behavioral and mental strategies that are necessary to perform at a high level, and then develop training programs to improve their performance.

One of the early pioneers in the performance psychology field, Richard is the author of numerous books and articles on coaching ...

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