O'Reilly logo

The Etiquette Edge, 2nd Edition by Beverly Langford

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 37

Putting It All Together

Creating and Maintaining Your Personal Brand

Nike has one. Coca-Cola has one. Apple has one. Certain words and images come to mind when we think of those companies. These companies have a distinctive brand, and that brand translates to significant brand equity—the value that comes from public perception of a company’s value that goes beyond the actual worth of the product or service. Similarly, public perception exists regarding people. Celebrities hire professionals to manage the public’s perception, in short to manage their personal brand. We’ve learned our lessons from the companies and famous people—a personal brand is critical in establishing you as a trustworthy, credible, capable colleague. Your personal ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required