The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds

Introduction

Buy–and–Hold: Rest in Peace

For decades, the vast majority of us have enjoyed opportunities to improve our personal economic situations. Appreciation in our home, a steady job, growing industry, and continual rises in the stock market are sometimes taken for granted. But the things investors were once able to bank upon are no longer there. Buying and holding stocks can no longer be counted upon as sure things for success.

Our current century hasn’t started off so well, and you and millions of others are being forced to rethink your investment strategies to survive. The markets certainly saw their fair share of volatility before now, but this is different. Times have changed.

For much of modern investing history, you ...