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The Essentials of Finance and Accounting for Nonfinancial Managers, 2nd Edition by Edward FIELDS

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CHAPTER FIVEThe Annual Reportand Other Sources ofIncredibly ValuableInformation

Every analyst and business professional should be intimately acquainted with the information available in the public domain that he can access and use for a variety of purposes. The sources discussed here will include:

image The annual report

image The 10K report to the Securities and Exchange Commission

image The Wall Street Journal

Forbes and Fortune magazines and their web sites

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