22. Body Language: What Your Posture Projects

The woman walked into the room with her shoulders hunched forward, her back rounded, and her eyes downcast. Nobody knew she was the new vice president until she went to the podium to speak to her employees, but by then she had lost all leadership credibility with her audience.

Flo, a fictional insurance company spokesperson on television and radio, said during one radio advertisement, “I’m sure you’re a great person with great posture.” (Progressive Insurance)

A participant in one of my seminars said that as soon as she saw me walk into the room, she knew I was the instructor.

All of the illustrations above hint at the importance of posture—of standing erect and projecting confidence.

What does your ...

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