11. Go Ahead—Meet New People

One etiquette-related complaint I hear repeatedly from my clients is that when their employees attend business social events such as conferences and association meetings, they talk only to a small group of people from within their own company. They ignore the opportunity to meet new people—potential new customers!

At an association meeting I attended, I saw employees from one company sitting together. After talking to them for a few minutes, I asked why they weren’t mingling. One woman confessed that she didn’t like initiating conversation with people she didn’t know. She said that once the conversation was under way, she was fine—it was just getting started that bothered her.

I gave her the following ideas. Try them ...

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