SECTION IGREET

A senior director for a major pharmaceutical company was scheduled to start traveling the world for his company. But his ill-fitting, rumpled clothes and casual language would be an embarrassment for his company overseas. His superiors decided he needed to acquire some polish before he could represent the company.

A representative for a management company sought a contract to manage a physical therapy business. The owners of the business deliberately left her for a while in the common waiting area so they could evaluate her interactions with patients and office staff. The woman did not talk to anyone in the waiting area, and she did not smile or greet any of the patients. She did not get the contract.

These real-life examples ...

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