9. Business Cards in a Social-Media World

I recently gave my business card to a potential client. She was impressed that my Facebook address (www.facebook.com/pachtertraining) was on my card because she had seen few cards where small business owners provided that information.

Business cards tell people what you do, and they provide a way for them to contact you. Because social media have changed the way we connect with our customers, clients, colleagues, and employers, your card may need to include additional information—such as your addresses for Facebook, LinkedIn, Twitter, or your blog. You will have to decide how much to include and how to do so without overloading your card.

To help you make this decision, ask yourself these questions:

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