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The Essential Student Guide to Professional Photography

Book Description

This essential reference for photography students explains how to become part of the professional community. By defining professional photography today, and exploring what is expected of professional photographers, the book demystifies this often-misunderstood and misjudged career track. The easily accessible text provides readers with valuable information on topics including self-presentation and promotion, legality and marketing tips, and also features instructional briefs for students to take his or her first steps to embark on their education in photography.

Table of Contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. CHAPTER 1 WHAT IS PROFESSIONAL PHOTOGRAPHY?
    1. Creating a Visual Language
    2. Professional Photography Is a Business
    3. Visual Problem Solving
  8. CHAPTER 2 WHAT MAKES A PROFESSIONAL PHOTOGRAPHER?
    1. What Is a Client and What Do They Expect?
    2. How Do Professional Photographers Get Work?
    3. The Commission
    4. What Is the Expectation of the Professional Photographer?
    5. Set Your Own Advertising Brief
    6. Set Your Own Editorial Brief
    7. How to Progress Personal Projects
    8. The Importance of Teamwork and Being a Team Player
    9. Essential Team Skills to Learn
    10. Who Might I Need in My Team?
    11. I'll Be Your Agent!
  9. CHAPTER 3 HOW TO FIND YOUR HOTOGRAPHIC VOICE
    1. What Is a Photographic Voice?
    2. What Influences Your Photo Voice?
    3. Looking at Other Photographers' Work
    4. Create a Visual Narrative
    5. The Visual Narrative
    6. Developing a Project
    7. Iconic Photographic Projects
    8. What Editing Means
    9. Be Careful with Post-Production Effects and Techniques
  10. CHAPTER 4 UNDERSTANDING THE PHOTOGRAPHY BUSINESS
    1. What Does Photographic Specialization Mean?
    2. Finding Your Photographic Specialization
    3. Make a Specialization Imagebook
    4. How Should I Show My Work Professionally?
    5. Creating a Dummy Print Portfolio
    6. The Professional Photography Website
    7. The Photography Blog
    8. Creating an Online Personality
    9. Twitter Tips
    10. Photography Is a Business
    11. How Much Should I Charge?
    12. Why You Shouldn't Lose Your Copyright
    13. How/What Should You Negotiate
    14. How Can I Stop People from Stealing My Images?
    15. How to Understand a Contract
    16. Get Covered and Protected
    17. How Do I Deliver My Work to a Client?
    18. How Do I Get Paid and How Do I Invoice?
  11. CHAPTER 5 GOING IT ALONE, AND WHERE DO YOU FIT?
    1. What Does It Take to Be a Fashion Photographer?
    2. Create a Simple Fashion Shoot
    3. What Does It Take to Be a Portrait Photographer?
    4. What Is Styled Portraiture?
    5. What Does It Take to Be a Music or Sports Photographer?
    6. What Does It Take to Be a Food or Still Life Photographer?
    7. What Does It Take to Be a Lifestyle, Interiors, Architectural or Travel Photographer?
    8. You Have Not Mentioned What I Want To Do!
    9. Contemporary Art Photography
    10. To Assist or Not to Assist?
    11. The Good, the Bad and the Cappuccino
  12. CHAPTER 6 THE IMPORTANCE OF THE MOVING IMAGE
    1. The YouTuber Community
    2. Extreme Sports Lead the Way
    3. Getting Commissioned to Shoot Moving Image
    4. Create Your First Short Film
    5. Choosing a Subject for Your Film
    6. Tips to Help You Create Good Moving Image
    7. What Can I Do with My Film Now That It's Finished?
  13. CHAPTER 7 THE TWENTY-FIRST CENTURY PROFESSIONAL PHOTOGRAPHER
    1. I Like It, Why Don't You?
    2. Understanding Context
    3. Shoot More!
    4. Do I Have to Move to a Big City to Be a Professional Photographer?
    5. Create Narrative and Be Consistent
    6. Expensive Cameras Don't Make Great Photographs
    7. It's Not Enough to Just Take Pictures!
    8. What Do You Expect?
    9. Pick Up the Phone!
    10. How to Send an Email
    11. Can I Shoot Film and Get Commissioned?
    12. I Love Photography But I Don't Want to Be a Photographer!
    13. I've Read the Book, So What Do I Do Now?
  14. A BRIEF GLOSSARY OF PROFESSIONAL PHOTOGRAPHY TERMS
  15. RESOURCES
    1. Inspirational Websites
    2. Contributors' Websites
  16. ACKNOWLEDGEMENTS
  17. INDEX