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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by John Pruitt, Tamara Adlin

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CHAPTER 2

The five phases of the persona lifecycle

INTRODUCTION

The persona lifecycle is a metaphoric framework that breaks the persona process into phases similar to those of human procreation and development. As shown in Figure 2.1, the five phases in this framework bring structure to the potentially complicated process of persona creation and highlight critical (yet often overlooked or ignored) aspects of persona use:

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