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The Essential Persona Lifecycle: Your Guide to Building and Using Personas by John Pruitt, Tamara Adlin

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APPENDIX B

Data-driven persona example

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Tanner is an intense 9-year-old boy who loves computers, games, and gadgets of all types. He’s an entertainment enthusiast and active gamer. Generally speaking, he just loves to play. Tanner is familiar with G4K game titles and is a likely frequent visitor to the G4K site to seek out new ways to entertain himself. Tanner has significant influence over his parents’ spending on family fun. Note from the authors: Tanner was created several years ago, when many of these data sources were relevant. We do not recommend using ‘old’ data sources when creating new personas.

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Tanner, a 9-year-old boy, is ...

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