Praise for The Essential Advantage
“Here, at last, is a book that helps a CEO sort through the many conflicting demands on him. Strategic opportunities and distracting temptation often look a lot alike. The framework that intrinsically links capabilities to strategy is clear; it makes sense; it’s practical; and, I know from experience; it works.”
—Al Daweesh, Group CEO of Saudi Telecom
“Companies have many strategic options, especially in fast-growing markets and industries. The Essential Advantage is a powerful reminder that capabilities should play the central role in sorting through them. Strategy should start with understanding what your company does really well—and using that knowledge to generate a corporate direction where you can be confident ...
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