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The Essential Advantage: How to Win with a Capabilities-Driven Strategy by Cesare Mainardi, Paul Leinwand

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CHAPTER THREE

THE CAPABILITIES-DRIVEN STRATEGY

Our description of coherence—having an aligned way to play, a capabilities system, and a lineup of products and services—is a final destination on a journey that could take years for most companies to achieve under normal business conditions. The capabilities-driven strategy provides a guide for accelerating your progress on this journey.

Like all broad initiatives, this process starts at the top, with the close involvement of the chief executive of the business (and, if applicable, the board). Because of the importance of execution, it will move into the rest of the organization as well. Each of the thousands of decisions made daily in your company can take you a little closer to coherence, or a ...

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