ABOUT THE AUTHORS
PAUL LEINWAND is a Partner in Booz & Company’s global consumer, media, and retail practice. He advises clients on the topics of strategy and capability building and has coauthored a number of works on capabilities-driven strategy, including the book Cut Costs and Grow Stronger (with Shumeet Banerji and Cesare Mainardi, Harvard Business Press) and several articles in Harvard Business Review and strategy+business. He also serves as chair of the firm’s Knowledge and Marketing Advisory Council. Mr. Leinwand earned a bachelor’s degree in political science from Washington University and a master’s degree in management with distinction from the Kellogg Graduate School of Management.
CESARE MAINARDI is Managing Director of Booz & Company’s ...
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