Contents
Find a Marketplace Challenge That Needs to Be Solved or Improved
A Better Mousetrap Is Not Enough
If You Ain’t Passionate About Your Idea, No One Else Will Be
If You Are Not Failing (Occasionally), You Are Not Aiming High Enough
Work Hard (You’ll Be Amazed at How Many People Don’t)
The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity
Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers
You—Yes, You—MUST Have an Advisory Board
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