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The Art of War for Small Business:Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
BY BECKY SHETZ-RUNKLE
Sun Tzu’s The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Small-business owners fighting for market share can similarly beat bigger businesses—including industry powerhouses. Now, filled with examples from innovative small businesses, The Art of War for Small Business translates Sun Tzu’s classic treatise into 12 powerful lessons, revealing how to: * choose the right ground for your battles * prepare without falling prey to paralysis * strike your competitors’ weakest ...
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