Chapter 9
Content and Distribution
In the midst of so much discussion of research and metrics, let’s not lose sight of the real reason why journalists enter the field in the first place: to create and distribute news, information, and stories. It is also important to remember that simply having an online presence is no longer enough. Entrepreneurial journalists not only need something to say, but they also need to determine the right way to say it depending on who and where their audience may be.
The big questions this chapter addresses are: (1) What is your content? (2) Who is it for? and (3) How will you present it? As a journalist today, there are almost limitless kinds of content you can provide your readers, viewers or listeners. You may ...
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