Chapter 2
Build on Tradition
Communication shapes human culture. Since human beings developed speech, communication has driven civilization. It is the vehicle we use to navigate our world. The fundamentals of communication have remained the same through time, and despite endless changes in form and the delivery systems we use to convey our words and thoughts, they will never change.
In ancient Greece, public heralds called out the day’s news, and messengers famously delivered it great distances. Even then, people wanted to know what was happening in other places, with other people. Traders and merchants were the first to carry information about faraway places back home, along with exotic goods and spices. Religious pilgrims and missionaries returned ...
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