Chapter 10
Brand and Market Yourself
Journalism, like all media, suffered an identity crisis following widespread adoption of the Internet. Now that anyone with access to a computer and an Internet connection owns a virtual printing press, there is understandable confusion over who is a journalist. Is a blogger a journalist? Is someone with a huge Twitter or Facebook following a journalist? Is someone who posts news stories on behalf of a company or organization a journalist? These questions are often tough to answer, partly because there are no clear answers or set rules.
Journalists aren’t licensed as are practitioners in many fields. How is anyone to know whether a journalist not affiliated with a professional news organization is legitimate? ...
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