The Entrepreneurial Journalist's Toolkit

Chapter 1

Journalism’s New Frontier

All of us now live in a world of media on demand. We receive the news we want, how and when we want it, in whatever degree of depth we prefer, on the devices of our choice. In the days of traditional mass media, when there were few ways to learn about news, information was published and broadcast with the idea that the audiences who needed it would seek it out. Households subscribed to daily newspapers. Commuters listened to drive-time FM radio in their cars on their way to and from work. Families tuned in to six o’clock and eleven o’clock local news broadcasts. With the advent of a public Internet, new mobile technology, and to some degree years earlier, the non-legacy news outlets created in the early days ...