Book description
Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.
Table of contents
- Cover
- Title
- Copyright
- Contents
- PREFACE
- CHAPTER 1 Journalism’s New Frontier
- CHAPTER 2 Build on Tradition
- CHAPTER 3 A Converged World
- CHAPTER 4 Tools are Tools
- CHAPTER 5 Find Your Own Way
-
CHAPTER 6 Entrepreneurial Fundamentals
- What does entrepreneurial journalism mean?
- The democratizing news business
- Why does it matter?
- Entrepreneurial options for journalists
- Analyze the environment
- Business structure
- The business plan
- The strategic plan
- Efficiencies through (informal) partnerships
- To hire or not to hire an attorney
- Summary
- Journalist’s toolkit
- Application
- Review questions
- References
- CHAPTER 7 Don’t Forget the Story
- CHAPTER 8 Find Your Audience
- CHAPTER 9 Content and Distribution
- CHAPTER 10 Brand and Market Yourself
- CHAPTER 11 Create and Manage Online Communities
- CHAPTER 12 Strategic Planning and Management
- INDEX
Product information
- Title: The Entrepreneurial Journalist's Toolkit
- Author(s):
- Release date: February 2015
- Publisher(s): Routledge
- ISBN: 9781317597209
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