CHAPTER 3
The Entrepreneur’s Innate Risk-Taking Edge
When it comes to entrepreneurial risk taking, some have an easier time of it than others. For some, every decision seems make-or-break and is accompanied by near-endless stress, angst, and equivocating. For others, uncertainty about the validity of one’s idea, market, customers, and even financing are all just par for the course, reasonable challenges to be overcome one by one.
Unfortunately, as far as your instinct is concerned, the usual preparation for becoming an entrepreneur doesn’t do a thing to move you from the former camp into the latter. Sweating out a serious business plan may be useful for evaluating the merits of a start-up, but it doesn’t do much to calm the emotional roller ...
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