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The Entrepreneurial Engineer by John R. Callister, Michael B. Timmons

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3 Defining Your Opportunity

Starting a new business happily taps into our spirit as well, because the process enlivens our heart and fuels our imagination – the linchpins of our existence. As an entrepreneur, your work is an expression of yourself. Without your ideas, beliefs, fortitude, skills and sense of adventure, your business cannot succeed.

R. Wolter1

3.0 Entrepreneur’s Diary

Most games are not won because one of the players knows the rules better than the others. Most of us will soon know the rules of the entrepreneurship game (especially after you finish reading this text), but only a few of us who want to be successful entrepreneurs will become one. Why is it that some coaches seem to be consistent winners, even though the talent pool available ...

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