About the Authors
David Sirota has two abiding professional interests: organization behavior and survey research. Both of these interests took hold at the University of Michigan, where he received his doctorate, and which, in that university's Institute for Social Research, was a leading center for applying survey methods to the study of organizations, their employees, and their effectiveness.
Upon receiving his doctorate, he was recruited by the International Business Machines Corporation to help initiate behavioral science research there. He stayed at IBM for 12 years in a variety of management and research positions, leaving in 1972 to set up his own firm, Sirota Consulting. Sirota Consulting specializes in the diagnosis and improvement of the ...
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