Chapter 2. Employee Enthusiasm and Business Success

 

“…there is one key to profitability and stability during either a boom or bust economy: employee morale.”

 
 --Herb Kelleher, Southwest Airlines Founder
 

“Only people who want to, work this hard.”

 
 --Jim Mittelhouser, Netscape Founding Engineer, commenting on the 70-hour workweek norm at Netscape

Having explored the question of what workers want in the previous chapter, we now must ask the obvious and legitimate business question: so what? Simply put, what does employee enthusiasm have to do with business success? Because, from the organizations' perspective, unless there is a connection between what workers want and what organizations need (bottom-line results), there is little reason to pursue ...

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