The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want

Appendix A. Survey Administration and Population Composition

Administration

This book's data are taken from questionnaire surveys administered by Sirota Consulting from 1994–2003. The surveys are self-administered and use three different methods: the web, paper and pencil, and Interactive Voice Response (IVR). (IVR is an automated call-handling system where respondents are guided through a survey on the phone. A computer asks the questions and the respondent enters his or her answers using the telephone keypad or by communicating the answers orally.) The approximate percentages of respondents using these three methods over the decade are as follows:

Web-based method	65 percent
Traditional paper-and-pencil method	30 percent
IVR method	5 percent

The percentage ...