PRAISE FOR THE ENG@GED CUSTOMER
“When I first saw what the team at Post Communications was doing several years ago, I returned to Palm and told my colleagues that I had seen the future of direct marketing. I was right, and now Hans Peter Brondmo has taken the learning and insight from Post and written an indispensable guide for any marketer, describing how to harness the incredible power and avoid the pitfalls of direct marketing with e-mail.”
—ANDREA BUTTER Former vice president, marketing, of Palm, Inc. Author of Piloting Palm
“Hans Peter Brondmo is the undisputed visionary in his field.”
—GEOFFREY MOORE, president, The Chasm Group Author of Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line
“The Internet ...
