IN PICKING UP THIS BOOK to learn more about email-based marketing, you have put yourself in extremely good hands. As a colleague and an investor in Post Communications, the company he founded, I know of no one more qualified to tackle this job than Hans Peter Brondmo. As you read through his book, you will find that, in fact, it is a twofer: both a thoughtful discussion of the why’s of email direct marketing and a highly pragmatic discourse on the how’s. All in all, a great value.
But there is more to it than that. This book is timely in a sense that few books are. We are on the cusp of a change in marketing that is so far-reaching we cannot yet fathom its scope. We know the underpinnings, to be sure. We know that ...
