WHETHER YOU’RE PLANNING to develop a full-scale, strategic Internet direct marketing program or simply trying to get your feet wet by running a few trial email campaigns, a number of questions probably leap to mind: How do I do it? Should I design it myself? Do I develop my own technology? Do I go to the traditional agencies my company has worked with in the past? Who has the expertise to help me design and execute my programs and campaigns? If the rules have changed, who understands the new ones?
The Internet direct marketing landscape is tough to navigate even for an insider. That’s probably why there are so many service and technology providers out there, all claiming to offer the solution—or ...
