THE BEST EMAIL MARKETING PROGRAMS deliver very different messages to long-time customers than to first-time prospects. This may seem obvious and intuitive, but you’d be surprised how difficult it can be to implement.
It all starts with getting to know your customers. Simply put, you can never know them well enough. The more you know their interests, preferences, and personal profiles, the better you’ll be able to deliver timely, relevant, and interesting information and offers. The more timely and interesting your information—in other words, the more value you provide—the more your customers or prospects will look forward to hearing from you. That all makes perfect ...
