Abacus Direct
acquisition-based marketing
acquisition programs, online
addresses, email. See email addresses Agency.com
aggregate data
ALCi. See Empower.net
Amazon.com
cross selling
customer personalization
customer recognition
as e-commerce pioneer
monetary losses
one-time test
revenue in 1999
unsolicited mailing to customers
AmericanAdvantage
American Airlines
America Online. See AOL
Amtrak
analysis
and modeling
phases of
vs. reporting
analytic data models
annoyance factor
anti-spam law (Calif.)
anti-spam list
AOL (America Online)
AOL Advantage
AOL email
application engineers
application service providers (ASPs)
application tools and technology evaluation
application user interface
Applied Predictive Technologies ...
